Goody to showcase grapefruit legacy at West Coast Produce Expo

By AI, Created 10:17 AM UTC, May 20, 2026, /AGP/ – Goody by Blue Banner Company will highlight its family-run citrus business at the West Coast Produce Expo in Riverside, California, at booth A314. The company is using the event to connect with buyers and growers as it expands direct sales and leans on 75 years of produce experience.

Why it matters: - Goody is using the West Coast Produce Expo to reach buyers and growers as it expands direct sales. - The brand is pitching a mix of long-running citrus expertise, family ownership and modern sales outreach. - The company’s grapefruit focus and grower relationships remain central to its pitch to the produce trade.

What happened: - Goody by Blue Banner Company announced it will exhibit at the West Coast Produce Expo in Riverside, California, at booth #A314. - The company is presenting itself as California’s premier grapefruit shipper and a family-owned citrus business. - Goody says it is heading into the show with a growing sales force and 75 years of citrus expertise. - The team includes industry veterans and multiple generations of the Mazzetti family, which built Blue Banner Company.

The details: - Goody says its direct sales expansion is being built around integrity with growers, dedication to quality and commitment to the people behind each shipment. - Ed Call joined the company in 1983 and has served as Field Department Manager for 43 years. - Call said his strongest memory is working for the Mazzetti family and shared their focus on grower returns and farming support. - Call said he views every grower as a friend and sees grower success as essential to the citrus industry. - Vince Mazzetti, vice president of Goody/Blue Banner Company, said the company’s longevity comes from its people. - Mazzetti said the company treats employees with respect and like family. - Mazzetti said patience and tenacity are essential in farming and customer relationships. - Goody said it remains family owned and operated while combining 75-plus years of industry knowledge with modern customer solutions. - Goody directed visitors to Booth #A314. - Goody listed three sales contacts for the show: Eric Mydland, sales manager, (310) 913-5827, Emydland@bluebannerco.com; Lorena Harun, national sales specialist, (760) 497-0661, Lharun@bluebannerco.com; and Jennifer Burgess, national sales specialist, (267) 918-1587, Jburgess@bluebannerco.com. - More information is available at Goody’s website. - Blue Banner Company’s website is bluebannerco.com. - The company’s LinkedIn page is Blue Banner Company on LinkedIn.

Between the lines: - The message frames Goody as both heritage-driven and growth-minded. - The emphasis on family continuity and long employee tenure signals stability to produce buyers and growers. - The public-facing focus on values and service suggests the company is positioning itself as a relationship business, not just a commodity shipper.

What’s next: - Goody will use the expo to meet current partners and introduce the brand to new customers. - The company is leaning on its booth presence and sales team to support further direct sales growth. - The event gives Goody a platform to translate its legacy story into new business.